Lucian James
Lucian James
advertising campaigns planned pop responsive rest
In the past, advertising campaigns have been planned long in advance. But now advertising has become increasingly responsive to pop culture, so the campaigns can rest on something that's surprisingly recent.
brands created define measure people pop reason relevance resonates themselves using whatever
It really is a measure of the brands that are important in pop culture. These are the brands that have for whatever reason created relevance that really resonates in pop culture. It's the brands people are using to define themselves right now.