Maddy Dychtwald
![Maddy Dychtwald](/assets/img/authors/unknown.jpg)
Maddy Dychtwald
Maddy Dychtwald is the wife of Ken Dychtwald and an author of three books, a speaker, and the co-founder of Age Wave. Maddy has 25 years of experience in the field of changing demographic trends that shape the marketplace and the workplace. She has written on the economic ascent of women, including how it will transform financial services, healthcare, and consumer marketing...
boomers cultural dominated embraced itself society third work
Boomers make up a third of our population, and they have always dominated our society from a cultural standpoint. The way work itself is being done, how we dress, where we work: All of these innovations have been embraced by our society.
boomers chapter crisis people phase rather reinvent rest retirement
And many of them haven't saved. But this isn't a crisis if we reinvent retirement. Most Boomers look at retirement as a new chapter in their lives, to be new people and try new things, rather than a phase of rest and relaxation.