Malcolm Gladwell
Malcolm Gladwell
Malcolm Timothy Gladwell, CMis an English-born Canadian journalist, bestselling author, and speaker. He has been a staff writer for The New Yorker since 1996. He has written five books, The Tipping Point: How Little Things Can Make a Big Difference, Blink: The Power of Thinking Without Thinking, Outliers: The Story of Success, What the Dog Saw: And Other Adventures, a collection of his journalism, and David and Goliath: Underdogs, Misfits, and the Art of Battling Giants. All five books were...
NationalityCanadian
ProfessionNovelist
Date of Birth3 September 1963
CountryCanada
Incompetence is certainty in the absence of expertise. Overconfidence is certainty in the presence of expertise.
Affect, Imagery, Consciousness, a four-volume work so dense that its readers were evenly divided between those who understood it and thought it was brilliant and those who did not understand it and thought it was brilliant.
Anyone who knows the marketing world knows that ideas come and go, and people latch onto things and think of them as a kind of solution....
I became convinced that knowing lots of people was kind of skill, something that the diligent can overcome.
Success is a function of persistence and doggedness and the willingness to work hard.
An incredibly high percentage of successful entrepreneurs are dyslexic. That's one of the little-known facts.
We are approaching levels - if we're not beyond levels - of threshold for the number of messages that consumers can take in in a given day. There is a kind of hunger for some kind of new approach to getting the word out about something.
It's very hard to find someone who's successful and dislikes what they do.
If you are going to do something truly innovative, you have to be someone who does not value social approval. You can't need social approval to go forward. Otherwise, how would you ever do the thing that you are doing?
Innovators have to be open. They have to be able to imagine things that others cannot and be willing to challenge their own preconceptions. They also need to be conscientious. An innovator who has brilliant ideas but lacks the discipline and persistence to carry them out is merely a dreamer ... But crucially, innovators need to be disagreeable ... They are people willing to take social risks-to do things that others might disapprove of.
I think actually the marketing community is approaching a crisis: There are just too many messages competing for too little attention. That is the fundamental problem.
The trick to finding ideas is to convince yourself that everyone and everything has a story.
Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push - in just the right place - it can be tipped.
..... it would be interesting to find out what goes on in that moment when someone looks at you and draws all sorts of conclusions.