Malcolm Gladwell
Malcolm Gladwell
Malcolm Timothy Gladwell, CMis an English-born Canadian journalist, bestselling author, and speaker. He has been a staff writer for The New Yorker since 1996. He has written five books, The Tipping Point: How Little Things Can Make a Big Difference, Blink: The Power of Thinking Without Thinking, Outliers: The Story of Success, What the Dog Saw: And Other Adventures, a collection of his journalism, and David and Goliath: Underdogs, Misfits, and the Art of Battling Giants. All five books were...
NationalityCanadian
ProfessionNovelist
Date of Birth3 September 1963
CountryCanada
There are exceptional people out there who are capable of starting epidemics. All you have to do is find them.
Nobody accomplishes success by themselves.
The answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.
I worry that track is going to enter into an impossibly complicated stage, where our understanding of the complexities of human physiology - and our ability to accentuate and exploit them - is going to make the notion of pure competition impossible.
The biggest mistake we make is trying to square the way we feel about something today with the way we felt about it yesterday. You shouldn’t even bother doing it. You should just figure out the way you feel today and if it happens to comply with what you thought before, fine. If it contradicts it, whatever. Life goes on.
Through embracing the diversity of humans beings, we will find a sure way to true happiness.
If you look at the careers of great entrepreneurs and you look at the moment they took their plunge, the plunge is rarely a great financial or material risk, it’s a social risk. At the moment they started their new businesses, everyone around them said ‘you’re an idiot’.
Courage is what you earn when you’ve been through the tough times and you discover they aren’t so tough after all,
As human beings, we always expect everyday change to happen slowly and steadily, and for there to be some relationship between cause and effect.
It is the new and different that is always most vulnerable to market research.
Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push - in just the right place - it can be tipped.
Our intuitions, as humans, aren't always very good. Changes that happen really suddenly, on the strength of the most minor of input, can be deeply confusing.
If we are to learn to improve the quality of the decisions we make, we need to accept the mysterious nature of our snap judgments.
if we can control the environment in which rapid cognition takes place, then we can control rapid cognition