Manuel Bornia
Manuel Bornia
awareness created exactly hoped programs site types
We're thrilled. For us as an organization, it did exactly what we hoped it would do. It created awareness to the site and the types of programs we're going to have here.
artists both days emerging exposed exposure market materials normally promised sales works
We never in any of our promotional materials promised any sales. We promised a venue, a 10-acre field, where both emerging and established artists could show their works for 60 days and be exposed to a market they normally wouldn't get exposure from.
hard tried
We really tried hard to make it look like a high-end show.
audience build campaign capital center hope launch million people
We're not going to build a $50 million center and then hope people will come. We want to launch our capital campaign and build an audience at the same time.