Marc Berman
Marc Berman
lead leaving
It?s like a lead actor leaving a series.
age age-and-aging audience fox quality
It's more important to Fox what age the audience is than the quality of the show,
air beginning cram disappears forward gives january seven stays throat tired until viewers watch
You watch it beginning in January, it stays on the air until May and they cram it down your throat from January to May, but then it disappears for seven months, so viewers don't get tired of it. It gives the viewers something to look forward to.
network single
Each network has at least one new show that's doing well. That's a real positive. There's not a single network where everything bombed.
appeals everybody incentives jumping relationship replace television trendy tv viewer watch ways younger
Everybody is jumping on the bandwagon. These are new ways to watch television. It's very trendy and appeals to younger viewers. Will it replace traditional TV watching? No. But these are incentives that can deepen the relationship between the viewer and the TV show.
advantage audience bigger broadcast difficult exactly focus food interested network networks niche scope shows watching
The advantage of being a niche network is that you know exactly who your audience is. If you're on the Food Network you know exactly who's watching and what kind of shows they're interested in. It's more difficult for the broadcast networks because they have to focus on a bigger picture. The scope is larger.