Marc Berman
Marc Berman
advantage audience bigger broadcast difficult exactly focus food interested network networks niche scope shows watching
The advantage of being a niche network is that you know exactly who your audience is. If you're on the Food Network you know exactly who's watching and what kind of shows they're interested in. It's more difficult for the broadcast networks because they have to focus on a bigger picture. The scope is larger.
audience audiences half lose
To lose about half the audience ? that?s big. That?s dangerous.
curiosity factor looks seen
We've already seen what (Clark) looks like. The curiosity factor is gone.
happened tv wondering
I'm a professional TV watcher and even I find myself wondering what happened to this show or that show. Who can keep up with this stuff?
ghost
Ghost Whisperer. It's doing better than I thought it would be doing.
abc hit holes last people schedule
Many people thought ABC hit rock-bottom last year. But I think it's going to hit rock-bottom this year. They've got too many holes in the schedule to fill.
audiences expected half lose million nobody
Nobody expected them to do 45 million again. To lose about half the audience, that's big. That's dangerous. That's very dangerous.
certainly lack pulling respect shows stunt
Pulling a stunt like this (which is certainly not a first) shows a lack of respect for the audience.
looking networks reality
Reality is a short-term solution. In the long run, there won't be a benefit. ... But the networks are looking for the most eyeballs.
advertising believe reach
Advertisers believe that once you reach 50, you're over,
among audience competition three time top
For the first time in its run, there's competition from a show that's consistently among the top three in ratings. 'Desperate Housewives' is not going to give up audience that easily.
awards bringing win younger
They won't win any awards for 'War,' but as long as they're bringing in younger viewers, it's a success.
expected good hold losing nobody percent
the most disappointing. Nobody expected 'Invasion' to hold the 'Lost' lead-in. But it's losing a good 30 (percent) to 40 percent of the lead-in. That's a lot.
comedy competing complete musical people
It's a show about real-life young people competing in a musical competition, complete with comedy.