Marc Ostrofsky
Marc Ostrofsky
Marc Ostrofsky is an American entrepreneur, venture capitalist, New York Times Best Selling Author and public speaker. He is the author of the books Get Rich Click!: The Ultimate Guide to Making Money Online, and Word of Mouse: 101+ trends in How we Buy, Sell, Live, Learn, Work and Play!. Get Rich Click was in the top ten of the lists of bestselling books compiled by USA Today, The Wall Street Journal and The New York Times...
NationalityAmerican
ProfessionAuthor
Date of Birth28 October 1961
CountryUnited States of America
Marc Ostrofsky quotes about
Number one, you can sell before you buy. I call it reverse e-commerce. You take a picture, you list it for sale, you sell it, you collect the revenue, then you go buy it and send it to the customer.
Vertical search engines that match your business, service or products with a target market offer you a higher conversion rate than traditional search engines. Because they have already qualified their interest by coming to a search engine with a specific focus, searchers will be more receptive to targeted advertising.
Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.
The number of small businesses in the United States totals about 25 million. Because most of these have a local trading territory, relatively few advertise online. Online advertising reaches the masses of the Internet world, whether they are local or not.
Traditional horizontal search engines cannot always identify the target audience, niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input.
Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying process.
Direct navigation traffic is by far the most highly targeted form of web traffic available.