Marc Smith
Marc Smith
accounting beautiful computers love relationships social
The beautiful thing about computers is that they are really, at their core, accounting machines. They love to count things. Social relationships are countable.
avoid buyer clicks customer customers dealer develop disconnect drives experience finally information instant necessary past phones process purchase putting rapport sales somewhere succeed sure weed whether younger
Whether this customer drives in, phones in or clicks in, you as the dealer must develop an instant rapport with that customer and give them all of the information necessary to purchase from you. What you want to avoid is putting that younger buyer through a more traditional sales process from the past that when they finally weed through everything, they disconnect and go somewhere else. To succeed today, you must make sure these customers have the same experience on your lot that they had over the Internet.