Mark Harrad
Mark Harrad
ability believe channels concerns exist higher la lead less niche people prices
The two concerns that people have about a la carte is that we believe it will lead to higher prices for less choice, and that it will very much undercut the ability of many niche channels or special-interest channels to exist at all.
concluded consumer economic far la looking negative past pay pricing studies system true various
Well, we're not looking at it right now. There have been many economic studies of various kinds, and all past studies have concluded that a true a la carte pricing system would be very negative for the consumer they would pay more for far less.