Mark Landy
Mark Landy
Mark Landy quotes about
clear doctors johnson price products reward risk run setting technology
While Johnson & Johnson has the clear technology lead, the risk they run is in setting the price. If the price is favorable, doctors will reward them when new products come to market.
constantly sit
You can't just sit back on your laurels. You have to constantly innovate.
litigation lower negotiate open problem themselves
If they do negotiate a lower price, they may open themselves up to litigation by essentially conceding that there has been a problem under management's watch.