Marshal Cohen
Marshal Cohen
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This is the beginning of the disappearing tag. Smarter merchants are trying this, and if it's done right, the design inside romances the product even more.
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Anyone who's managing a brand, marketing a product or working for an advertising agency needs to be conscientious in the shifts in consumer dynamics.
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That's what they thrive on. They thrive on turning a nonbeliever into a believer.
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Denim will continue to be the staple item found in everyone's shopping bags. With prices for electronics declining, consumers will get to spend a little more on apparel this year.
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The biggest surprise to me has been this absence of urgency on the part of consumers. I've been doing this for a long time. Other than in 2001, I haven't seen such a lackluster tone during the holidays.
cases partners soon
It's too soon to say. In some cases even the partners don't even know it yet.
apple
They are not going to let Apple take that environment.
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The entertainment industry is recognizing that there are other avenues they can pursue to continue to expand the brand of their properties.
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The entertainment industry has become more of an influence than ever before when it comes to fashion.
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It's not about going to the mall environment where you're fighting crowds. This is for people who shop for pleasure and treat it as a leisure activity. They want to have a relationship with the brand, be treated like royalty.
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Last year consumers on average spent $500 more for the year on gas. This year it could go up to $1,000. This is what Lee Scott is worried about. The average American has $2,400 in discretionary spending. A Wal-Mart shopper probably has $1,500. Now take out the $1,000 extra and what does that leave them?