Marshall Cohen
Marshall Cohen
add becomes benefit buying consumers fact item novelty third wear
When it becomes the third week, the novelty is going to wear off, but the consumers will still be buying one more item just because of the fact that they're going to be having ... more in their pocket. That one item is going to add up and it is going to benefit the retailer more than the consumer.
expansion justify movement toward trying
This is about movement toward solidifying their base, trying to justify the expansion of the international sector.
attracts business color customer gets retailers
The 80s is about color, color, color. When business gets tough, retailers use color to entice the customer because that's the first thing that attracts the buyer.
ask discovered father owned saw suit wear wore
When you ask them about it, they will tell you they discovered the suit. They never wore a suit before, they never owned a suit and some of them never saw their father wear a suit.