Marshall McLuhan
Marshall McLuhan
Herbert Marshall McLuhan, CCwas a Canadian professor, philosopher, and public intellectual. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries. He was educated at the University of Manitoba and Cambridge University and began his teaching career as a Professor of English at several universities in the U.S. and Canada, before moving to the University of Toronto where he would remain for the...
NationalityCanadian
ProfessionNovelist
Date of Birth21 July 1911
CityEdmonton, Canada
CountryCanada
We are all robots when uncritically involved with our technologies.
The story begins only when the book closes.
I am a Christian according to my conscience in belief,in purpose and wish;Mnot of course by the orthodox standard. But I am content, and have a feeling of trust and safety. The Machiavellian mind and the merchant mind are at one in their simple faith in the power of segmental division to rule all--in the dichotomy of power and morals and of money and morals.
Current illusion is that science has abolished all natural laws.
The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
Typographic man can express but is helpless to read the configurations of print technology.
The circuited city of the future will not be the huge hunk of concentrated real estate created by the railway. It will take on a totally new meaning under conditions of very rapid movement. It will be an information megalopolis.
The subliminal depths of radio are charged with the resonating echoes of tribal horns and antique drums. This is inherent in the very nature of this medium, with its power to turn the psyche and society into a single echo chamber.
The hallucinogenic world, in environmental terms, can be considered as a forlorn effort of man to match the speed of power of hisextended nervous system (which we call the "electronic world") by intensifying the activity of his inner nervous system.
Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.
The media have substituted themselves for the older world.
Our technology forces us to live mythically, but we continue to think fragmentarily, and on single, separate planes.
In antiquity and the Middle Ages reading was necessarily reading aloud.
Interface, of the resonant interval as 'where the action is', whether chemical, psychic or social, involves touch.