Martin Mayer
Martin Mayer
Martin Prager Mayeris the writer of 35 non-fiction books, including Madison Avenue, U.S.A., The Schools, The Lawyers, About Television, The Bankers, The Builders, Risky Business: The Collapse of Lloyd's of London, The Bankers: The Next Generation, The Fed, and The Judges...
assured believe brand brings business celebrity chef concepts contacts expertise growth industry integral markets name recognized status strengthen tap targeted time virtual wealth
Chef Bruno will be integral in the development and growth of the Chef Bruno concept, and we also may tap his expertise from time to time to strengthen the other concepts in our portfolio. Tri-Star brings the infrastructure, industry contacts and business acumen; Chef Bruno brings a wealth of ideas, an internationally recognized brand name and virtual celebrity status in many of our targeted markets for expansion. We believe that by leveraging these collectively, we are positioning Chef Bruno for assured success.
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It changed from a semi-secret occupation without government regulation to something that is transparent, with annual reports and public disclosure. That's a very large change. In the trading area, especially, there was a lot of secrecy.