Martin Sorrell
Martin Sorrell
Sir Martin Stuart Sorrellis a British businessman and the chief executive officer of WPP plc...
france quarter second stronger uk
The second quarter was stronger in France and Germany, ... The UK is not as stabilized or as strong.
weekend racing
[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time on a weekend. So you have to deliver.
crap
The last person in the UK who described his product as being crap in public was one Gerald Ratner - and he was gone immediately.
safety racing different
[Formula One racing looking after Jackie Stewart in 1968] was not so intense and, yes, it was much more dangerous - what was definitely different back then was the level of safety.
technology moved
Technology will have moved on to an unimaginable level in ten years.
technology quality argument
And there are some - Bernie [Ecclestone] and others - who are embracing new technologies. When Sky UK started to broadcast there was an argument that audience would come down because it is pay TV. But the actual quality of the production and the use of technology and the engagement of the viewer is much better than it ever was. The product is simply better.
daughter mother people
I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother and her sisters, but it is an incredibly well thought through concept and branding. Each of the daughters appeals to a different segment of the market.
fighting today
F1 is a fight for people's time. There are millions of options today for how to spend it. That is probably the biggest difference from 1968 to now.
challenges growth economy
The challenges some European economies have are such that it makes it very difficult for them. You have to go where the growth is.
remember point-of-view
I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn't really make it better in my point of view.
optimistic competition red-bull
One of the reasons why they are optimistic is that there is more competition. Red Bull has become more competitive, the races have become more attractive - and that is what fans want!
optimistic people
Monaco was my first race of the season and I spoke with a number of people and all seemed to be very optimistic.
brand building clearly company public relations strongest
We're building our brand in Asia. With iPR, it clearly makes Ogilvy the strongest public relations company in the region.
marketing cost investment
Marketing is an investment, not a cost.