Martin Sorrell
Martin Sorrell
Sir Martin Stuart Sorrellis a British businessman and the chief executive officer of WPP plc...
team
If you are a driver of a team and have a certain set of sponsors, who is the target market for those sponsors? But, of course, it is also a question of nationality.
reading giving competition
Formula One gives a platform to companies like Rolex - and that's just in media space, watching television or reading newspapers, digital or physical. You see the brand in the context of the competition and bring it to the attention of everybody on a regular basis.
hero thinking people
That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the ability for many people to become heroes.
hero thinking competition
When you go back to the above names it was a very much narrower situation - the alternatives were far fewer. Today there is much more competition for the 'hero stakes'! And if you think about all the alternatives you have today to spend your time on, the pool of heroes is much broader. It was very much less back then.
growth organic primarily strategy
Primarily our strategy is organic growth, buttressed by acquisitions.
giving people position terribly
a terribly invidious position by people giving him an earache about this.
dream people challenges
When you have two people challenge for the same job and you keep them both and call them co-CEOs, or the whole fiasco of a 'merger of equals'... there is no such a thing. So if there should be dreams of dual leadership, the chances of success are limited. But Bernie [Ecclestone] is still at the top of his game I have noticed.
brand building clearly company public relations strongest
We're building our brand in Asia. With iPR, it clearly makes Ogilvy the strongest public relations company in the region.
marketing cost investment
Marketing is an investment, not a cost.
marketing premium structure
It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure.
media agency creative
In our business, except in media buying, there are few economies of scale. Client perception of creative agencies is that the bigger they are, the worse they are.
consumer people situation
We're now in a situation where people are questioning consumer spending.
against bit business clearly clients cost declining extent inflation insulated looking network pressure rates recession rising
We're insulated a little bit from the recession because of our cost structure, but our business is to some extent cyclical, ... With pressure on network TV, rising (interest) rates against inflation and lower, declining audiences, clearly clients are looking at alternatives.
advertising bid bowl cost events few money paradox pool reach remained spot super willing
There are very few events that have significant reach anymore. That's the paradox of Super Bowl advertising -- why does a 30-second spot cost $2.5 million? There is a pool of money which has remained pretty much the same that is willing to bid for those programs.