Martin Sorrell
Martin Sorrell
Sir Martin Stuart Sorrellis a British businessman and the chief executive officer of WPP plc...
latin argument latin-america
The arguments of waste are heavily overdone, because what you do is to accelerate the infrastructure that you have to build anyway, like airports and roads, and in this case it happens much faster. So speaking of a roadmap, without being specific, I would still go for Asia, Latin America, Africa and the Middle East - that's what our clients are really interested in.
bit good nbc ratings return television
The television ratings were, I think, a little bit disappointing, but NBC said they made a good return on it.
sacrifice enough
If I were to be super critical, I would say Formula One is too tactical and not strategic enough. And that brings us back to the digital issue: you may have to invest in order to gain - sacrifice some short-term effects in order to make high returns in the future.
brand building clearly company public relations strongest
We're building our brand in Asia. With iPR, it clearly makes Ogilvy the strongest public relations company in the region.
continue decision next week
We'll continue to look at it over the next week or so and take a decision one way or another,
technology night thinking
If you ask what keeps me up at night, it's the pressure in the system forcing us to do all sorts of things. Content, data and technology are forcing us to think about business in a very different way.
writing people wikileaks
I'm in a business where there's complete anarchy. You can't control it - you can only react to it. The control that people traditionally had over their message is gone. Look at Wikileaks: you have to approach everything you write on the basis it's going to be on the front page of the newspaper.
marketing cost investment
Marketing is an investment, not a cost.
marketing premium structure
It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure.
media agency creative
In our business, except in media buying, there are few economies of scale. Client perception of creative agencies is that the bigger they are, the worse they are.
consumer people situation
We're now in a situation where people are questioning consumer spending.
against bit business clearly clients cost declining extent inflation insulated looking network pressure rates recession rising
We're insulated a little bit from the recession because of our cost structure, but our business is to some extent cyclical, ... With pressure on network TV, rising (interest) rates against inflation and lower, declining audiences, clearly clients are looking at alternatives.
advertising bid bowl cost events few money paradox pool reach remained spot super willing
There are very few events that have significant reach anymore. That's the paradox of Super Bowl advertising -- why does a 30-second spot cost $2.5 million? There is a pool of money which has remained pretty much the same that is willing to bid for those programs.