Matt Thornhill
Matt Thornhill
Matthew Mark Thornhillis an English footballer currently playing for Conference North side Gainsborough Trinity. He has previously played for Nottingham Forest, Brighton & Hove Albion, Cheltenham Town, Hibernian, Buxton and Shaw Lane Aquaforce. His career has been disrupted by a medial knee ligament injury...
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If you have a product or service or company that can help boomers fulfill that quest for vitality in any aspect, you'll be successful over the next 30 to 40 years.
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Most large financial service companies have rushed new marketing materials to help boomers start thinking about retirement planning?and all are based on the financial services company focusing on you and your life, versus them and the products they want to sell. Where it falls short is when you call the financial services firm and interact with a planner or adviser who only wants to sell you products. The training hasn't filtered down from the marketing professionals to the front-line client-contact people.
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Boomers have been mass-marketed to since they were five years old, and they're always interested in what's next.