Max Azria
![Max Azria](/assets/img/authors/max-azria.jpg)
Max Azria
Max Azriais a Tunisian fashion designer who founded the contemporary women's clothing brand BCBG Max Azria. Azria is also the designer, chairman and CEO of the BCBG Max Azria Group, a global fashion house that encompasses over 20 brands. He is based in Los Angeles...
NationalityFrench
ProfessionFashion Designer
Date of Birth1 January 1949
CitySfax, Tunisia
CountryFrance
cares certain consumer elite entered rejected sell smarter
When I entered the market, I was rejected because the elite say that you have to sell things at a certain price point. My position was that the consumer is smarter than that. Who cares if it's $200, not $2,000?