Michael Gallelli
Michael Gallelli
consumers device mobile people telling text
And today's consumers are telling us they want a mobile device that allows them to talk, text and tell people what they're all about.
affection affinity customers develop level represent
Customers have started to develop an affinity for these devices, not only for the utility, but also because they represent a level of status, of personalization and of choice.
content couple domain fashion last reflect seen users
Fashion is not just the domain of clothing. What we've seen over the last couple of years is users downloading content to reflect their personality. It has become a big business.
consumers tried
We've always tried to give consumers what they want, not what we feel they need,