Michael Ostrovsky
Michael Ostrovsky
companies customer enhance improve resources service using
Companies would be much better off using such resources to enhance their products, improve customer service, or what have you.
actual advertiser bid optimal per pricing regardless value
Remarkably, under this pricing scheme, it is optimal for each advertiser to bid his actual value per click, regardless of what other advertisers do.
auction days energy time weeks
Bidders could get away from the auction for days and weeks at a time and put their energy elsewhere.