Michael Rolnick
Michael Rolnick
advertising bowl close olympics reason super together
The reason we're advertising during the Olympics and not the Super Bowl is because they are very close together this year.
bowl buy highest media night olympics rated save super timing
We know the Olympics is the highest prime-time rated show every night for 17 days. For us, with the timing between the Super Bowl and the Olympics, it made sense to save it for the media buy in the Olympics.
experiment study
We are doing it as a communications experiment to study how we can effectively use this new medium.