Michael Saltzman
Michael Saltzman
create problem summer
There's a lot of turnover there, and the problem is because (the borough) now relies on its summer market. The idea is to create a year-round market.
accompany ad dollars effect immediate normally
The immediate effect this has on 'Misconceptions' is that we know going in that we won't be getting the promotional ad dollars that normally accompany a midseason launch.
ambitious hard involved mayor plan public understand
We've done a lot of public meetings. It's a very involved plan; it's a very ambitious plan for the mayor and council. It's hard to understand what's involved.