Michael Sands
Michael Sands
people skeptical
People were skeptical at first and then I got mauled.
awareness gun product shot sitting
If you have too much distribution and no awareness, you have too much product sitting on the shelves. Too much awareness and no distribution and you've shot your gun at nothing.
call four market york
In a market like New York City, we have four distributors and two brokers who call on different channels.
honest trying
We are trying to be honest with consumers.
build lifestyle
We want to build this into a lifestyle brand.
minds product stick
We want our product to stick in the minds of consumers.