Michael Schudson
Michael Schudson
Michael S. Schudsonis Professor of Journalism in the Graduate School of Journalism, Columbia University and Adjunct Professor in the Department of Sociology. He is Professor Emeritus at the University of California, San Diego. He is an expert in the fields such as journalism history, media sociology, political communication, and public culture...
NationalityAmerican
ProfessionSociologist
CountryUnited States of America
Michael Schudson quotes about
age bring devices headlines internet marketing newspaper print readers search second stories
But my second thought is that newspaper headlines and the presentation of stories in print are in a sense marketing devices to bring readers to your story. Why not use a new marketing device appropriate to the age of the Internet and the search engine?
black-and-white important tables
Expensive, well-executed, and familiar ads convince the investors, as nothing in the black and white tables of assets and debits can, that the company is important and prosperous.
subtle repetition obvious
The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.
advertising wonder advertisements
Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.
ignorance agency criticism
Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
advertising should interest
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
trends advertising consumers
Advertising generally works to reinforce consumer trends rather than to initiate them.
silly people culture
If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.
business agency long
Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.
stories journalism bases
The story of journalism, on a day-to-day basis, is the story of the interaction of reporters and officials
heart addresses honest
Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright dishonesty, the implication of the direct address of most commercials - that the announcer speaks with the viewer's welfare at heart - is fraudulent.
advertising approach determine
American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.
philosophy commitment thinking
It should be apparent that the belief in objectivity in journalism, as in other professions, is not just a claim about what kind of knowledge is reliable. It is also a moral philosophy, a declaration of what kind of thinking one should engage in, in making moral decisions. It is, moreover, a political commitment, for it provides a guide to what groups one should acknowledge as relevant audiences for judging one's own thoughts and acts.
successful effectiveness information
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.