Michael Schudson
Michael Schudson
Michael S. Schudsonis Professor of Journalism in the Graduate School of Journalism, Columbia University and Adjunct Professor in the Department of Sociology. He is Professor Emeritus at the University of California, San Diego. He is an expert in the fields such as journalism history, media sociology, political communication, and public culture...
NationalityAmerican
ProfessionSociologist
CountryUnited States of America
Michael Schudson quotes about
subtle repetition obvious
The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.
trends advertising consumers
Advertising generally works to reinforce consumer trends rather than to initiate them.
stories journalism bases
The story of journalism, on a day-to-day basis, is the story of the interaction of reporters and officials
successful effectiveness information
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.