Mika Krammer
Mika Krammer
bring child factors form full generation intend mobile next pc position run small string three time trying woman
This is the first generation of a long string of innovations we intend to bring to small form factors that run full Windows. We are not trying to position this Ultra Mobile PC at this time to be all things to all people, so every man, woman and child should own one of these in the next three months.
area definitely looking step
This is definitely our first step in looking at the area of ultra-mobile PCs.
built category designs early months nine partners prototypes provide reference sort
We've done more than just provide the software. We've built the reference designs to sort of get the category started. We had the first prototypes about nine months ago and started working with partners early on.
buzz created ended interest level marketing mass quite reaching strategy surprised target tech
To be honest, we were quite surprised at the level of interest and buzz that was created from this. From a marketing strategy perspective, our target for this buzz was tech enthusiasts. We ended up essentially reaching the mass market.
hit mass millions thousands
To really hit the mass market...in the hundreds of thousands and the millions of customers, we have to improve.
interest received
We had anticipated some interest in what we were doing, but this has received a lot more interest than we expected.