Mika Krammer
Mika Krammer
built category designs early months nine partners prototypes provide reference sort
We've done more than just provide the software. We've built the reference designs to sort of get the category started. We had the first prototypes about nine months ago and started working with partners early on.
buzz created ended interest level marketing mass quite reaching strategy surprised target tech
To be honest, we were quite surprised at the level of interest and buzz that was created from this. From a marketing strategy perspective, our target for this buzz was tech enthusiasts. We ended up essentially reaching the mass market.