Mike Benson
Mike Benson
breaks marketing trying
The show breaks so many rules, and we're really trying to do the same with our marketing and be organic.
beginning lost watched
We wanted to make it so that if you watched Lost from the beginning or if you've never watched the show before you can get into this.
additional built content cool create creating discovered fans invested marketing share site tool tv
When we built the site for Oceanic Airlines, we wanted to do something that was different from all the other TV show sites. What we discovered was that by creating additional content for this show, we could create a marketing tool that would have fans more invested in the program, and if it was cool they'd share with their friends.