Mike Crosthwaite
Mike Crosthwaite
director field great keeps sell television theatre tough tournament trying
It was great theatre from a television standpoint, but when the field keeps getting halved each day, that's tough for a tournament director who's trying to sell tickets.
coming map pay players potent time tour wives
The players and their wives were coming out raving about the place. You can't pay for that kind of advertising. They really wanted to put La Costa on the map and having a PGA Tour event, at the time it was potent stuff. It put them on the map quicker.