Mike Crosthwaite
Mike Crosthwaite
forefront golf history la people played realize role venue
I don't think people realize the role that La Costa played in the history of the PGA Tour. It really was at the forefront of professional golf being a venue and what that offered.
director field great keeps sell television theatre tough tournament trying
It was great theatre from a television standpoint, but when the field keeps getting halved each day, that's tough for a tournament director who's trying to sell tickets.
giant promote publicity stunt
It really was just one giant publicity stunt to promote the resort.
costs inexorable march sign victim
It had to happen. It's the sign of the times. It's the victim of the inexorable march of costs vs. benefits.
coming map pay players potent time tour wives
The players and their wives were coming out raving about the place. You can't pay for that kind of advertising. They really wanted to put La Costa on the map and having a PGA Tour event, at the time it was potent stuff. It put them on the map quicker.