Mike Irwin
Mike Irwin
Michael Irwin is director of the Cambridge Astronomical Survey Unit and one of the discoverers of the Cetus Dwarf galaxy and the Sagittarius Dwarf Elliptical Galaxy...
affinity age assume assumption consumer continue directly driving fixed lose loyalty marketers people products remains seek services share simply speak wisdom
The conventional wisdom driving this assumption is simply outdated. Marketers who continue to assume that consumer loyalty and affinity for products and services remains fixed as people age will lose market share to those who seek out and directly speak to them.