Mike Pearl
Mike Pearl
difficult means snow viewers
Snow means more viewers. Viewers like difficult conditions.
needed people series time
I think the thing that people have missed, ... is that the series needed a reevaluation, and this is the time to do it. Not during the playoffs.
changes coverage needed obvious shot top
I did feel our coverage needed a shot in the arm. That was obvious by the changes we made from top to bottom.
build marketing momentum series tool
There's no better marketing or tool to use than to build momentum from the series themselves.
bring entertainment enthusiasm excited fresh help interest marriage provide sports unique
We are excited at what this unique marriage between the world of sports and entertainment can bring to our high-profile sports properties, ... Justin's interest and enthusiasm not only in the NBA, but in all sports should help provide our broadcasts with a new, fresh approach.
concern orange
We've been squeezing this orange for an awfully long time, ... there's a concern when you do anything like this.