Mindy Grossman
![Mindy Grossman](/assets/img/authors/mindy-grossman.jpg)
Mindy Grossman
Mindy Grossmanis the CEO of HSN, Inc. The Financial Times listed her in the top 50 women in world business in 2010 and 2011, and she has been ranked among Forbes' 100 most powerful women in the world for the years 2009, 2011, 2012, and 2013. In 2014 she was #22 in Fortune's Top People in Business...
NationalityAmerican
ProfessionBusinesswoman
CountryUnited States of America
believer corporate enables engaged five four officers women
Four out of five HSN corporate officers are women. I'm a believer that a diversity of mindset enables us to have an engaged conversation.
believed following
I've always been a risk taker; I've never believed in following the expected path.
trying whenever
The days of trying to get a consumer to come to you are over. You really have to be in the consumer's world, wherever, whenever and however.
happening outside
You have to understand who your customer is and her motivations and marry it to what's happening in the outside world.
creates great success
What creates success on HSN is great product, a great story and a great storyteller.
successful simple diversity
There's a pure and simple business case for diversity: Companies that are more diverse are more successful.
loyalty world today
Content is power in today's world, and if you can own that content, create it and make interaction more of an experience than a transaction, you create a different kind of loyalty.