Neil Postman
Neil Postman
Neil Postmanwas an American author, educator, media theorist and cultural critic, who is best known for his seventeen books, including Amusing Ourselves to Death, Conscientious Objections, Technopoly: The Surrender of Culture to Technology, The Disappearance of Childhoodand The End of Education: Redefining the Value of School...
NationalityAmerican
ProfessionNovelist
Date of Birth8 March 1931
CityNew York City, NY
CountryUnited States of America
People of a television culture need “plain language” both aurally and visually, and will even go so far as to require it in some circumstances by law. The Gettysburg Address would probably have been largely incomprehensible to a 1985 audience.
What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.
Our priests and presidents, our surgeons and lawyers, our educators and newscasters need worry less about satisfying the demands of their discipline than the demands of good showmanship.
People like ourselves may see nothing wondrous in writing, but our anthropologists know how strange and magical it appears to a purely oral people - a conversation with no one and yet with everyone. What could be stranger than the silence one encounters when addressing a question to a text? What could be more metaphysically puzzling than addressing an unseen audience, as every writer of books must do? And correcting oneself because one knows that an unknown reader will disapprove or misunderstand?
Printing links the present with forever. It carries personal identity into realms unknown.
[M]ost of our daily news is inert, consisting of information that gives us something to talk about but cannot lead to any meaningful action. (68).
But it is much later in the game now, and ignorance of the score is inexcusable. To be unaware that a technology comes equipped with a program for social change, to maintain that technology is neutral, to make the assumption that technology is always a friend to culture is, at this late hour, stupidity plain and simple.
Embedded in every technology there is a powerful idea, sometimes two or three powerful ideas. Like language itself, a technology predisposes us to favor and value certain perspectives and accomplishments and to subordinate others. Every technology has a philosophy, which is given expression in how the technology makes people use their minds, in how it codifies the world, in which of our senses it amplifies, in which of our emotional and intellectual tendencies it disregards.
Voting, we might even say, is the next to last refuge of the politically impotent. The last refuge is, of course, giving your opinion to a pollster, who will get a version of it through a desiccated question, and then will submerge it in a Niagara of similar opinions, and convert them into--what else?--another piece of news. Thus we have here a great loop of impotence: The news elicits from you a variety of opinions about which you can do nothing except to offer them as more news, about which you can do nothing.
I mean to suggest that without a transcendent and honorable purpose, schooling must reach its finish, and the sooner we are done with it, the better.
Our politics, religion, news, athletics, education and commerce have been transformed into congenial adjuncts of show business, largely without protest or even much popular notice. The result is that we are a people on the verge of amusing ourselves to death.
Once you have learned to ask questions - relevant and appropriate and substantial questions - you have learned how to learn and no one can keep you from learning whatever you want or need to know.
Make no mistake about it: the labeling of someone's language as 'sexist' involves a political judgment and implies the desirability of a particular sociological doctrine. One may be in favor of that doctrine (as I believe I am) but it is quite another matter to force writers by edicts and censorship into accepting it.
My argument is limited to saying that a major new medium changes the structure of discourse; it does so by encouraging certain uses of the intellect, by favoring certain definitions of intelligence and wisdom, and by demanding a certain kind of content - in a phrase, by creating new forms of truth-telling.