Nick Frey
Nick Frey
compared crop except grape prices rebound red remains slow strong supply tends tight wine
For consumers, a big crop like this tends to stabilize wine prices. For growers, it may slow the rebound in prices for red grape varietals, except pinot noir, which remains in tight supply compared to the strong demand.
largest longest major problem tradition vines volume
I don't have any problem with it. It may not be the largest in volume in the state, but the old vines have the longest tradition of the major varietals.
brand consistent earning equity valley
Napa has had a consistent message, earning the brand equity that comes with the Napa Valley name.
brand fresh good maybe mess performing redesign
You don't mess with your brand without having a good reason. If it wasn't performing to their expectations, maybe they thought a fresh look and a little redesign would be a good move.