Nicole Wong
Nicole Wong
Nicole A. Wong is an American attorney, specializing in Internet, media and intellectual property law. In May 2013, she was selected by the Barack Obama administration to be the White House deputy chief technology officerof the United States. She earned the nickname "the Decider" while she was vice president and deputy general counsel at Google, where she was responsible for arbitrating issues of censorship for Google. Wong stepped down as Deputy US CTO on August 16, 2014 to return with...
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We have said for some time that we believe we manage the problem of invalid clicks very well.
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We regularly review our policy and update as necessary. In this case, we were pleased to learn that the EU (European) Commission had embraced the concept of 'layered notices' for privacy policies, emphasizing simplicity and clarity. We agree with that and modified our policies in a way that we hope is both clear and easy to understand for our users.
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We have a large team of expert engineers and analysts devoted to it. By far, most invalid clicks are caught by our automatic filters and discarded before they reach an advertiser's bill.
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What his ruling means is that neither the government nor anyone else has carte blanche when demanding data from internet companies.