Nikki Rocco
Nikki Rocco
box continued favorable hopeful prove result
We're hopeful that the nominations will give the film continued visibility, which will prove to be a favorable result at the box office.
above audience percent pie scores target
The scores were above average, particularly from the under-25 group, which is the target audience. Fifty-seven percent was under 25 (while with) 'American Pie 2' 67 percent of the audience was under 25. Seventy-seven percent was under 25 for the original.
escapist light message million war weekend
It wasn't a film that had to go out and do $50 million on opening. With war looming, the predominant message from moviegoers this weekend was they wanted light escapist fare.
happen predict taught
has taught us that you can't really predict what's going to happen during any season. I think we're going to make up ground.
incredible itself leg mouth needs picture plan release sell word
This is the first leg of what we think is an incredible release plan for a picture that technically needs to sell itself because it's a word of mouth film.
hope season
I hope you get into the high-profile film season and they say, 'I want to see that,
comedies hit
Our racy little R-rated comedies are making a hit this year.
convinced information
My little monkey's doing great. We're convinced with all the information we have that this is the big guy, and he's going to be around for a long time.
market owns share third top total universal weekend
I will take a weekend when Universal owns over one third of the total market share for the top anytime.
ability days held nearly obvious past picture since wide
That's an unbelievable hold. I (looked back) and there has not been any film since Feb. 7 when 'Chicago' went wide that held as well. In 10 days it's done nearly $50 million. It's obvious the picture has the ability to go past $100 million.
absolutely marketing team thrill
This is absolutely a thrill for myself and my team and for the studio, for marketing and production,
digital forward step transition
This is a big step forward in the transition to digital cinema.
movies none opened
Only 19 movies have ever opened to $60 million-plus and none have been in June,
dates
(Theater owners) want it, and they want it in as many play dates as they can get it.