Nikki Rocco
Nikki Rocco
clearly honors people public saying soon spoke understand
The American public spoke out this weekend, and clearly what it was saying was that it was not too soon for this film. People understand that it was well made and respectful, that it honors these heroes.
build great holiday million people smash start talking works
It's a great way to start out. With $10 million and 1.5 million people out there talking about how great it is, it all works to build what we think will be a holiday smash hit.
escapist light message million war weekend
It wasn't a film that had to go out and do $50 million on opening. With war looming, the predominant message from moviegoers this weekend was they wanted light escapist fare.
happen predict taught
has taught us that you can't really predict what's going to happen during any season. I think we're going to make up ground.
incredible itself leg mouth needs picture plan release sell word
This is the first leg of what we think is an incredible release plan for a picture that technically needs to sell itself because it's a word of mouth film.
hope season
I hope you get into the high-profile film season and they say, 'I want to see that,
comedies hit
Our racy little R-rated comedies are making a hit this year.
convinced information
My little monkey's doing great. We're convinced with all the information we have that this is the big guy, and he's going to be around for a long time.
market owns share third top total universal weekend
I will take a weekend when Universal owns over one third of the total market share for the top anytime.
ability days held nearly obvious past picture since wide
That's an unbelievable hold. I (looked back) and there has not been any film since Feb. 7 when 'Chicago' went wide that held as well. In 10 days it's done nearly $50 million. It's obvious the picture has the ability to go past $100 million.
absolutely marketing team thrill
This is absolutely a thrill for myself and my team and for the studio, for marketing and production,
digital forward step transition
This is a big step forward in the transition to digital cinema.
movies none opened
Only 19 movies have ever opened to $60 million-plus and none have been in June,
dates
(Theater owners) want it, and they want it in as many play dates as they can get it.