Nikki Rocco
Nikki Rocco
hugely picture profitable title universal
which makes this picture for Universal and for Working Title a hugely profitable endeavor.
boxes broader capacity crossover definitely exactly excellent females great happy loved percent picture potential top
We had great sneaks. The capacity was 78 percent, which we're very happy about. They loved it. We had 99 percent in the top two boxes and the excellent (score) was 78 percent. It was definitely females over 30 -- exactly what we expected. And we know the picture has potential to crossover (to a broader audience).
incredible itself leg mouth needs picture plan release sell word
This is the first leg of what we think is an incredible release plan for a picture that technically needs to sell itself because it's a word of mouth film.
continue exit hopeful nice number perform picture polls terrific
It's always nice to have the number one film in the marketplace. The exit polls are terrific and we're very hopeful that this picture will continue to perform well.
ability days held nearly obvious past picture since wide
That's an unbelievable hold. I (looked back) and there has not been any film since Feb. 7 when 'Chicago' went wide that held as well. In 10 days it's done nearly $50 million. It's obvious the picture has the ability to go past $100 million.
clearly honors people public saying soon spoke understand
The American public spoke out this weekend, and clearly what it was saying was that it was not too soon for this film. People understand that it was well made and respectful, that it honors these heroes.
dates
(Theater owners) want it, and they want it in as many play dates as they can get it.
market owns share third top total universal weekend
I will take a weekend when Universal owns over one third of the total market share for the top anytime.
dating males maybe people
Well, that's one way to get the young males out of the house. Now if we can just get them some dates. Maybe people aren't dating anymore.
obviously openings overseas proud
We are obviously disappointed in the drop, but we're proud of the film and, hopefully, it fares better overseas where the openings have been strong.
buck drawing excellent good hear movies people supposed turning
We're going to go back to the drawing board. Good movies are supposed to buck this trend. You hear how it's all about the product, but we have an excellent movie that people just aren't turning out for. It's something bigger.
built cost franchise great ground million moderate profitable studio
What's so great is that this is a moderate budgeted film that's probably going to be the most profitable for the studio this year, ... There's no back-end participations in it and it only cost us $55 million to make. This is a franchise that we built from the ground floor.
box continued favorable hopeful prove result
We're hopeful that the nominations will give the film continued visibility, which will prove to be a favorable result at the box office.
needed telling
This wasn't about making a blockbuster. This was about telling a story that needed to be told.