Orville Redenbacher
Orville Redenbacher
Orville Clarence Redenbacherwas an American businessman most often associated with the brand of popcorn that bears his name...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth16 July 1907
CityBrazil, IN
CountryUnited States of America
american-businessman buyers consumer corn good inferior interested package sold
The other Processors sold inferior corn in the consumer package because many consumer buyers were only interested in a good price.
pieces paper mail
Every once in a while, someone will mail me a single popcorn kernel that didn't pop. I'll get out a fresh kernel, tape it to a piece of paper and mail it back to them.
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I moved to Princeton, Indiana, and became a professional Farm Manager for that Princeton Farms.
american-businessman best competition main popcorn produce push retail sell
We got to know the competition very well. In the '50s popcorn made a big growth in sales. Our main push was to produce the best quality and sell in quality retail outlets.
american-businessman amusement business measure package quality sold superior
The quality sold in the amusement business did not measure up, and that is how we got into the package business with our superior product.