Pam Danziger
Pam Danziger
attitudes consumers country economy effects ended financial last likely luxury months overall past personal rather recent residual situation six status strong three
Luxury consumers' attitudes about the economy and their personal financial status have sea-sawed over the last six months, but ended 2005 with a strong upward trend. Significantly more luxury consumers feel their personal financial situation is better now than three months ago and that the country overall is better off. But while they feel better, the residual effects of the ups-and-downs they experienced in the recent past makes them a little tighter when it comes to luxury spending. In other words, they are more likely to take any windfalls to the bank, rather than to the store.
cheaper motivated sales shopping
Recreational shoppers are not so much motivated by sales and discounts as by value. A better shopping experience, not just cheaper prices, is the answer.