Patric Verrone
Patric Verrone
Patric Miller Verroneis an American television writer and labor leader. He served as a writer and producer for several animated television shows, most notably Futurama...
ProfessionScreenwriter
Date of Birth29 September 1959
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This list and the films on it are meant to be scrutinized and criticized, dissected and collected, viewed and reviewed. They are the literature of our industry and the legacy of our union.
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For actors and writers who are being forced to shoehorn products into their work -- whether they fit or not -- there are critical issues of creative rights, consultation and fair compensation. For the public, there is the serious matter of disclosure. Consumers, parents and all viewers have the right to be told when we are being sold.
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Make no mistake, that formula (which significantly discounts the revenue streams upon which the residual is based) is clearly not applicable in this case.
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Product placement is simply putting a branded box of cereal on the kitchen table in a show. Product integration is having the characters talk about the crunchy deliciousness of the cereal or provoking them to go out and tell their neighbors to buy that cereal.
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Ours is a business based on personal relationships and social contacts. This requires a social integration within the professional community and a personal access to company decision-makers that is too often lacking for our colleagues who happen to be neither male nor white.
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We have to learn more about the actual technology. I'm thrilled by the notion I can watch my shows in the palm of my hand, but I also want to make sure we are paid appropriately.
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Where are the voices of the creative community in this debate? Out here on the street.
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We developed a new piece of stationary that never existed before.
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We're trying to get the attention of our employers, the companies that own and operate show business. But they're managed so far to avoid us.