Patricia Vance
Patricia Vance
The Entertainment Software Rating Boardis a self-regulatory organization that assigns age and content ratings, enforces industry-adopted advertising guidelines, and ensures responsible online privacy principles for computer and video games in the United States, nearly all of Canada, and Mexico. The ESRB was established in 1994 by the Entertainment Software Association, in response to criticism of violent content found in video games such as Night Trap, Mortal Kombat, and other controversial video games with excessively violent or sexual content...
rated selling video violent
Congratulations for selling a lot of violent video games, I didn't sell them, sir. I just rated them.
system
The system is working effectively now. There's nothing broken.
initial rating seriously utility
The credibility and utility of the initial ESRB rating has been seriously undermined.