Patrick Dixon
![Patrick Dixon](/assets/img/authors/patrick-dixon.jpg)
Patrick Dixon
Patrick Dixon is an author and business consultant, often described as a futurist, and chairman of the trends forecasting company Global Change Ltd. He is also founder of the international AIDS agency ACET and Chairman of the ACET International Alliance...
ProfessionEntrepreneur
Date of Birth15 January 1957
cure hugely moment problem
(AIDS) is a hugely significant problem which at moment we have no cure for,
life-is-too-short matter waste
Life is too short to waste on things that don't matter.
simple price-tag secret
If happiness could be bought, we'd probably be unhappy at the price tag. If only the secret of happiness was as simple as getting wealthy and spending more.
passion volunteer soul
Volunteering is a window into the passions of the soul.
numbers impact risk
The risk of a business being hit by a low probability, high impact event is far higher than most boards realize because the number of potential wild cards is so great.
corporations blindness threat
Institutional blindness is a major threat to the future of all corporations.
passion pride people
Connect with all the passions people have -for themselves, their families, their communities and wider world - and they will follow you to the ends of the earth, buy your products and services with pride, and may even be willing to work for you for next to nothing.
strategy better-future business-strategy
Business strategy is the battleplan for a better future.
promise purpose rewards
Every product and service is sold on the promise of a better future. The purpose of business is to deliver on the promise, and profit is the reward for doing so.
faces six urban
The Six Faces of the FUTURE are: Fast, Urban, Tribal, Universal, Radical and Ethical.
risk flying corporations
The larger the corporation, the greater the risk that you are flying blind.
promise better-life profit
The promise of every product and service is a better life. Profits are the prize for delivering on the promise.