Patrick Knoll
Patrick Knoll
cross fingers hope turns
You never really know. You try to cross your fingers and hope it turns out well.
guests time welcome year
It's the one time of year that advertisers are welcome guests in people's homes.
entertainment forget mistake purely shock
It's a mistake a lot of advertisers make when you go purely for entertainment or shock and forget about the brand. It's all about the product.
strong
I think now more than ever, we need to make commercials that are poignant, strong and entertaining.
among amongst bar constantly goes level people pressure year
Every year the pressure goes up because the bar is constantly raised. The level of expectations are so high, not only among advertisers but amongst consumers. People want to be entertained.