Paul Ballew
Paul Ballew
execute time
It is the appropriate time to execute this strategy.
consumers driven march reading
I wouldn't say it was driven by the March results, but our reading about where consumers are at.
area fuel issue mean notoriety remains strategy top
It is a very, very important issue and, as we try to communicate all the time, it has been and remains at the top of our concerns, ... Just because we don't get the notoriety of having a Prius doesn't mean we don't have a comprehensive strategy in the area of fuel economy.
market vital
The (light truck) market is still important, the market is vital for us,
breaking contrary marketing program reports
The marketing program is not breaking the bank, contrary to other reports today,
certainly continue despite mix month october saw seeing wrap
Certainly we did not see the surge we saw ...back in October of '01 or ...last July, ... But despite the ebbs and flows, we're going to wrap up this month pretty much as we thought it would play. And we're seeing mix continue to richen.
market plan share vehicle
This is the first and most important market for any vehicle manufacturer. It's not our plan to cede market share in the U.S. market.
bit expect higher improvement mean pause process treating truly
Our thought process is that this is truly the pause that refreshes. We expect to see improvement in the spring, ... Inventories are a bit higher than we'd like, but that doesn't mean we're treating it as a crisis.
knew pace pickup sales start
This is not where we want to be, but we knew it would be a very challenging start to the year. We need to pickup our sales pace going forward.
anybody king performance
From a competitive standpoint, we're better than anybody else ? you can look at it from any performance metric. We're king of the hill.
build strong
As part of our restructuring plan, we need to build strong brands.
describe expected month solid
I would describe the month as pretty good, solid ... and where we expected it to be.
cost favorable low price sensitive structure
You need a favorable cost structure to make these profitable, ... The transaction price will be the in low teens. This is a price sensitive area.
coming describe february position
While we still have a lot to do, I would describe February and our position coming out of February as pretty good.