Paul Fireman
Paul Fireman
Paul Fireman is an American businessman. He led Reebok to becoming one of the most popular shoe companies in the United States starting in the 1980s...
aligned bring closer creativity cutting delight design edge everybody focused maybe mission percent reach seeing step stood strategic
Fundamentally it's to bring back the creativity, the cutting edge forwardness of Reebok, what it always stood for. To do that we have to do it in step-by- step procedure, ... The first thing was to get everybody aligned and focused just on one strategic plan. Our mission is to discover, to design and to delight our consumer. And we're doing that every day now. We're getting closer to doing it better and better. We're maybe I would say 50-or-60 percent of the way there, but the consumer's only seeing 10 or 20 percent of it because it's yet to really reach market.
bite building confidence focus good growth happy hopefully move moving pieces plan progress size stock succeeding
I think that collectively the stock is moving in the right direction. That's the most confidence building you can have. And we're making progress we're succeeding in bite size pieces and hopefully collectively we'll move to more synergistic growth and you know we've got a good plan we have a focus and we're happy about it.
address business climate company current definitely difficult greater industry necessary position prepared return
The industry is definitely going through some difficult times, ... We have been making the necessary adjustments to address the current business climate and we are prepared to do what is necessary to position the company to return to greater profitability in the future.
available believe business continued creates current dollars environment future half higher last leaving low performance potential resulted retail retailers second trend unusually
The retail slowdown has continued in the first half of 1998 and has resulted in higher retail cancellations and returns, ... We believe that in the current environment many retailers are being more conservative in their future purchases, leaving more open-to-buy dollars available for at-once business. This situation, in combination with the unusually low at-once business in last year's second half, creates the potential for our performance to be better than our backlog trend indicates.
align almost beginning both bring cases creative decisions enjoying exclusive giving helping key ours percent presence properties relationship retailers strategic stronger successful throughout
I think we've made some strategic decisions to align with a partnership relationship with our key retailers throughout the world. We've been successful almost 100 percent getting them aligned, giving them creative ideas, ... In some cases we're giving them exclusive properties of ours to use. They're effectively enjoying it, we're enjoying it and it's helping bring both the relationship and the retail presence much stronger for Reebok than it has been, and I think that's the beginning steps.