Paul FitzPatrick
Paul FitzPatrick
brand core extension hallmark logical
It makes for a logical brand extension of what Hallmark is and our core attributes. Do we need to do it to survive? No. Should we do it because there's a need? You got it.
assets blush bring compete impossible less people periods table
We've got assets that we bring to the table that no one else has. That allows us to be able to compete in a world where at first blush people say it's impossible for independents to come in and survive, much less sustain, and be around for long periods of time.